Peer and Near-Peer Career Counseling with AI

Learn how AI-powered tools can elevate peer career counseling to meet student needs more effectively.

Blog image header: Empowering Peer and Near-Peer Career Counseling with AI. Two female students walking and discussing.

In recent years, peer and near-peer advising has emerged as a powerful tool for career development – a pragmatic response to the overwhelming demand and limited resources career centers continue to grapple with. But what if we could supercharge this approach with the latest advancements in artificial intelligence (AI)? The integration of AI into peer and near-peer advising programs offers an exciting solution that could enhance how postsecondary students receive career guidance.

The power of peer-to-peer career counseling

Peer and near-peer counseling in career services has gained traction for several reasons:

  • Relatability: Students often feel more comfortable seeking advice from peers or near-peers who understand their experiences

  • Scalability: Peer advisors can significantly increase the number of students reached by career services

  • Skill development: Peer advisors gain valuable experience with crucial soft skills like communication, critical thinking, and problem-solving

  • Cost-effectiveness: Peer programs can expand services without the need for additional full-time staff

However, peer counselors also face some challenges, such as limited knowledge breadth and the need for extensive training. This is where AI can help.

How AI can enhance peer-to-peer career counseling

Below are several ways that AI tools like Coach can help address challenges and amplify the benefits of peer counseling:

Knowledge extension

AI can provide peer counselors with instant access to a massive database of career information, industry trends, and job market data and an easy way to navigate to the most relevant resource or set of resources. This empowers them to offer more accurate and timely advice, even in fields they're not personally familiar with.

Personalized guidance

Features like cross-chat memory can be used to help peer counselors tailor their advice and recommendations to each student, ensuring more relevant and impactful counseling sessions.

Consistency in quality

AI tools can help maintain a consistent quality of advice across different peer counselors and sessions, ensuring that all students receive high-quality guidance regardless of their advisor's personal experience.

Enhanced training

AI-powered simulations and role-playing scenarios can provide peer counselors with more effective and efficient training, preparing them for a wider range of counseling situations.

Real-time support

During counseling sessions, AI can provide peer advisors with real-time suggestions and information, helping them navigate complex questions or unfamiliar topics.

On-ramp for deeper conversations 

Using an AI tool as a ‘co-pilot’ can unlock ideas and spur deeper conversations that lead to actionable next steps.

Six ways AI can enhance peer and near-peer counseling

AI-enhanced peer counseling in action: A hypothetical example

Let's consider how an AI-enhanced peer counseling session might look, using Coach as an example:

Maria, a junior majoring in computer science, meets with Ethan, a peer advisor. Maria is interested in climate tech but unsure about her career options. Ethan, however, knows very little about climate tech careers. Here's how AI could enhance their interaction:

Exploration: Ethan assigns specific Coach activities for Maria and they review her chats during their next meeting. 

Skill mapping: Together, Ethan and Maria input some information about her coursework and projects, and Coach maps them to the skills required for Maria’s desired roles, helping Ethan identify areas where Maria excels and where she might need additional development.

Resource curation: Based on Maria's interests and skill gaps, Coach identifies and suggests relevant internships, online courses, and industry events, which Ethan can discuss with Maria.

Interview preparation: Ethan conducts a mock interview with Maria, using industry-specific interview questions generated by Coach to provide her with realistic practice.

Action planning: Finally, Ethan and Maria use Coach to collaboratively create a personalized action plan for her career development.

This AI-enhanced session provides Maria with comprehensive, tailored guidance, while also empowering Ethan to offer advice beyond his personal experience.

Embracing AI in peer and near-peer career counseling

By leveraging the relatability and accessibility of peer advisors with the knowledge and insights provided by AI, institutions can create a powerful, scalable approach to career guidance.

Are you ready to explore how AI can enhance peer and near-peer career counseling at your institution? Let’s talk!

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How Coach’s Career Development Activities Are Created